What is Reports & Analytics?
AI-generated reports and cross-platform insights you can share with your team.
Key Benefits
- Single source of truth — Everyone sees the same KPIs across platforms.
- Faster alignment — Share report URLs to keep teams aligned.
- AI-powered — Ask the AI Agent to generate reports in seconds.
How It Works
Reports in Flyweel are generated through the AI Agent Chat. Ask a question, generate a report, and share it.
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Authenticate Google Ads and Meta Ads from Integrations.
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Open AI Agent Chat and ask for a report or analysis.
Generate a report
Ask the AI to generate a report. It costs 2 credits per report.
View in report history
Generated reports are saved to your report history for future reference.
Share via URL
Each report has a unique, shareable URL you can send to teammates or stakeholders.
Related Resources
Reports vs. AdGrid (When to use which)
| Scenario | Use Reports | Use AdGrid |
|---|---|---|
| Executive overview / KPIs | Yes — generated summaries | — |
| Trend analysis over time | Yes — AI-generated charts | — |
| Campaign-level data | — | Yes — side-by-side view and filters |
| Sharing with stakeholders | Yes — shareable report URLs | — |
| Day-to-day monitoring | — | Yes — live campaign data |
Generating Reports
Using the AI Agent
Reports are created through the AI Agent Chat. Ask for what you need in plain English:
- “Generate a report of my campaign performance for the last 30 days”
- “Create an executive summary of advertising ROI”
- “Compare Google Ads vs Meta Ads performance this month”
- “Show me spend trends over the last quarter”
Report Output
Each generated report includes:
- Charts and Visualizations — Bar charts, line graphs, and tables
- Key Metrics — Aggregated KPIs across platforms
- Analysis Text — AI-generated insights and observations
- Shareable URL — A unique link for sharing
Report Credits: Each report generation costs 2 credits. Check your credit balance in Settings > Billing & Subscription.
Report History
All generated reports are saved in your report history:
- View previously generated reports
- Re-share report URLs
- Access reports from the Reports section in your dashboard
Example Report Prompts
Performance Summaries
- “Summarize my campaign performance for this month”
- “Show my top 10 campaigns by ROAS”
- “What’s my total spend and conversions across all platforms?”
Platform Comparisons
- “Compare Google Ads and Meta Ads performance side by side”
- “Which platform is delivering better CPA this month?”
- “Break down spend efficiency by platform”
Trend Analysis
- “Show me spend trends over the last 90 days”
- “How has my conversion rate changed month over month?”
- “Identify any significant performance changes this week”
Stakeholder Reports
- “Create a summary I can share with my team about this month’s ad performance”
- “Generate a client-ready performance report for Q3”
Best Practices
For Executive Stakeholders
When generating reports for leadership:
- Focus on high-level KPIs: Ask for total spend, conversions, ROAS, and CPA
- Use trend analysis: Request month-over-month or quarter-over-quarter comparisons
- Keep it concise: Ask the AI for an executive summary rather than detailed breakdowns
For Campaign Managers
For day-to-day optimization:
- Use specific date ranges: “Last 7 days” gives actionable recent data
- Compare platforms: Identify where budget should shift
- Drill into specifics: Use AdGrid for campaign-level detail, reports for trends
For Agency Teams
When reporting to clients:
- Generate shareable reports: Use the report URL for easy client access
- Include comparison periods: Ask for “this month vs last month” reports
- Focus on outcomes: Request reports centered on conversions and ROAS, not just clicks
Platform Integration
AI Agent
Reports are generated by the AI Agent:
- Natural Language Queries — Ask for specific charts and data visualizations
- Report Generation — Ask the AI to create a full report (2 credits)
- Report Summaries — Ask the AI to summarize performance in plain English
AdGrid Campaign Manager
Campaign data from the AdGrid powers your reports:
- Unified Data Source — All connected platform data is available
- Cross-Platform Analysis — Reports can span Google Ads, Meta Ads, and CSV imports
Troubleshooting
Data Discrepancies
- Check Platform Reporting — Verify against native ad platforms for critical decisions
- Attribution Windows — Different platforms use different attribution models
- Timezone Alignment — Ensure consistent timezone settings across platforms and Flyweel
Report Issues
- Credits Exhausted — Check your credit balance in Settings > Billing & Subscription
- Data Not Loading — Ensure your ad platforms are connected and syncing
- Contact Support — If issues persist, email team@flyweel.co
Next Steps
- Deep Dive: Explore the AdGrid Campaign Manager for campaign-level details
- Get Insights: Use the AI Agent to generate reports
- Connect Platforms: Add more Integrations for richer analysis
Frequently Asked Questions
How do I create a report in Flyweel?
Open the AI Agent Chat and ask it to generate a report. For example: “Generate a report of my campaign performance for the last 30 days.” The report is saved to your history and can be shared via URL.
How much does it cost to generate a report?
Each report generation costs 2 AI credits. Chat messages cost 1 credit each. Your first prompt per session is free.
Can I share reports with my team or clients?
Yes. Every generated report has a unique URL you can share with anyone — they don’t need a Flyweel account to view it.
How do I access previously generated reports?
All reports are saved in your report history, accessible from the Reports section in your dashboard.
What’s the difference between Reports and AdGrid?
Reports are AI-generated summaries with charts and shareable URLs, ideal for stakeholder communication. AdGrid provides live, interactive campaign-level data for day-to-day analysis and filtering.
How often is the data in reports refreshed?
Reports use the most recent data available at the time of generation. Connected platform data refreshes every 4 hours.
Can I customize the format of generated reports?
You control the content by how you phrase your request to the AI Agent. Be specific about what metrics, date ranges, and comparisons you want included.
Why might I see discrepancies between Flyweel reports and native platform data?
Minor differences can occur due to attribution window variations, timezone settings, or data sync timing. Always verify against native platforms for critical decisions.
