What is AdGrid Campaign Manager?
Run Google and Meta in one grid for quick comparisons, filters, and fast decisions.
Key Benefits
- Stop budget bleed — Catch wasted spend fast and shut down underperformers before they drain results.
- One truth, no debate — Google, Meta, and (soon) CRM + finance data in one view everyone trusts.
- Move faster — Filter, compare, and act without tab-hopping.
Getting Started
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Authenticate Google Ads and Meta Ads from Integrations.
Open AdGrid
View campaigns side by side in one place.
Compare & filter
Apply filters and sort to find opportunities and risks quickly.
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Ask the AI Agent to generate reports and share with your team.
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Ask a plain-English question and get charts, tables, or reports in seconds.
Related Resources
AdGrid vs. native platform UIs (When to use which)
| Scenario | Use AdGrid | Use native platform UIs |
|---|---|---|
| Side-by-side viewing (Google + Meta) | Yes — one grid, unified view | — |
| Cross-platform comparisons & filters | Yes — compare and filter in one place | — |
| Platform-specific configuration | — | Yes — advanced native settings |
| Quick opportunity spotting | Yes — unified view highlights issues | — |
| Making campaign changes | — | Yes — AdGrid is read-only |
Read-Only Analysis — The AdGrid is your central hub for viewing and analyzing campaigns from Google Ads and Meta Ads. To make changes to campaigns, use the native ad platform.
Dashboard Overview
The AdGrid consolidates campaign data from all your connected advertising platforms into one interface for unified analysis and filtering.
- Unified Performance Metrics — Cross-platform KPIs in standardized formats
- Advanced Filtering System — Drill down into specific segments and performance criteria
- Real-time Campaign Monitoring — Live status updates across platforms
Core Dashboard Components
Campaign Metrics Overview
The top section provides an overview of key performance indicators (KPIs):
Primary KPIs
- Total Spend — Aggregate advertising investment across all platforms
- Impressions — Total reach and visibility metrics
- Clicks & Engagement — Traffic generation and interaction rates
- Conversions & ROAS — Business outcome measurements
- Cost Efficiency — CPC, CPM, and cost-per-acquisition metrics
Performance Indicators
- Trend Analysis — Period-over-period performance comparisons
- Platform Breakdown — Google Ads vs Meta Ads performance split
Campaigns List Interface
The main table provides detailed campaign-level data:
- Column Sorting — Sort by any metric for analysis
- Performance Indicators — Visual status icons and trend arrows
- Platform Filter — View Google Ads, Meta Ads, CSV Imports, or all together
Filtering System
AdGrid’s filtering enables precise data segmentation. Access filters from the top of the Campaigns List.
Core Filter Categories
Date Range
- Preset ranges: Last 7/14/30/90 days, Last month, Last quarter
- Custom date ranges with calendar picker
Platform & Account Filters
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Platform Selection
- Google Ads campaigns (Search, Display, Shopping, YouTube)
- Meta Ads campaigns (Facebook, Instagram)
- CSV Imports
- Cross-platform view
-
Account Hierarchy
- Manager account (MCC) level filtering
- Individual ad account selection
Campaign Status Filters
- Active Campaigns — Currently running with live traffic
- Paused Campaigns — Temporarily disabled campaigns
- Ended Campaigns — Completed or permanently stopped campaigns
Performance-Based Filtering
Metric Threshold Filters
Power User Feature: Create filter combinations to identify specific optimization opportunities, such as “High-impression campaigns with CTR below benchmark.”
- Click-Through Rate (CTR) — Filter by percentage thresholds
- Cost Metrics — CPC, CPA ranges
- Conversion Performance — Conversion rate and ROAS thresholds
Campaign Analysis Best Practices
Daily Optimization Workflow
Morning Performance Review
- Check overnight performance using the last 24 hours filter
- Identify budget pacing issues with spend analysis
- Assess cross-platform performance balance
Optimization Priorities
- Budget Reallocation — Identify where to move spend from underperforming to high-performing campaigns
- Creative Performance Analysis — Identify top-performing ad variations
- Audience Optimization — Refine targeting based on conversion data
Strategic Campaign Analysis
Weekly Performance Reviews
- Trend Analysis — Identify performance patterns and seasonal variations
- Cross-Platform Synergies — Identify complementary campaign strategies
- ROI Optimization — Focus on highest-return campaign elements
Common Optimization Scenarios
High-Spend, Low-Performance Campaigns
Quick Action: Use metric filters to identify campaigns with high spend but low conversion rates, then investigate in the native platform.
- Apply filters: High spend + Low ROAS
- Analyze common characteristics (audiences, keywords, ad copy)
- Make adjustments in the native ad platform
- Monitor performance improvements over 7-14 days
Cross-Platform Budget Optimization
- Compare platform efficiency using standardized metrics
- Identify complementary strengths (Google for intent, Meta for awareness)
- Test budget shifts gradually while monitoring overall performance
Platform Integration
AI Agent Connection
The AdGrid works alongside Flyweel’s AI Agent:
- Natural Language Queries — Ask questions about specific campaigns
- Optimization Recommendations — Get suggestions based on your data
- Performance Explanations — Understand why campaigns are performing as they are
Reports
Campaign data flows to Reports & Analytics:
- AI-Generated Reports — Ask the AI Agent to create reports based on your data
- Report History — View and re-share previously generated reports
- Shareable URLs — Share report links with your team
Troubleshooting & Support
Common Issues & Solutions
Data Synchronization Delays
- Typical Sync Time: Data refreshes every 4 hours
- Large Account Processing: Large accounts may take longer for initial sync
- Platform Outages: Check platform status pages for API issues
Missing Campaign Data
- Permission Verification: Ensure proper account access in platform settings
- Account Selection: Verify accounts are selected in Settings > Integrations
- Campaign Status: Check if campaigns are active and have recent impressions
Performance Discrepancies
- Attribution Windows: Different platforms use different attribution models
- Timezone Differences: Ensure consistent timezone settings across platforms
- Data Freshness: Platform reporting delays can cause temporary discrepancies
Support
- Email: team@flyweel.co
- Platform Documentation: Google Ads Help, Meta Business Help
- Live Chat: Available in-app
Next Steps
- AI Agent Chat — Get intelligent campaign insights
- Reports & Analytics — Generate and share reports
- Account Settings — Manage your Flyweel configuration
Frequently Asked Questions
What is the AdGrid Campaign Manager and how does it work?
The AdGrid Campaign Manager is a unified dashboard that consolidates campaigns from Google Ads and Meta Ads into a single read-only interface, allowing you to analyze and compare all your campaigns without switching between platforms.
Can I make changes to campaigns directly in AdGrid?
No. AdGrid is read-only. To make changes to campaigns, access the native ad platform (Google Ads or Meta Ads).
How do I compare campaign performance across Google Ads and Meta Ads?
Use the platform filter to view campaigns from both platforms simultaneously, then sort by metrics like ROAS, CPA, or conversion rate to identify top performers.
How often does AdGrid refresh campaign data?
Data refreshes every 4 hours from connected platforms.
Can I export campaign data from AdGrid?
Yes, use the export function to download campaign data as CSV for external analysis or reporting.
How do I identify underperforming campaigns quickly?
Use metric filters to show campaigns with high spend + low ROAS, or sort by cost efficiency metrics to isolate campaigns that need attention.
Can I use AdGrid to view campaigns for multiple clients or accounts?
Yes. Connect all accounts via Settings > Integrations, then use account filters to analyze campaigns by account or view consolidated performance.
Ready to analyze? Use the AdGrid Campaign Manager to identify waste and maximize performance across your advertising platforms.
