Free Tool

The CACulator – Customer Acquisition Cost & ROI Benchmarking Tool

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The Problem with CAC Calculation

Most businesses calculate Customer Acquisition Cost (CAC) wrong. They use vanity metrics, ignore hidden costs, and compare apples to oranges across channels.

What The CACulator Does

  • True CAC Calculation: Includes all costs (creative, labor, platform fees)
  • Channel Comparison: Benchmark performance across Google, Meta, TikTok, etc.
  • ROI Analysis: See which channels actually drive profitable growth
  • No Signup Required: Start calculating immediately

How to Use

  1. Enter your monthly ad spend for each channel
  2. Add conversion data (leads, customers, revenue)
  3. Include hidden costs (creative production, management fees)
  4. Get instant CAC and ROI analysis

Key Features

  • Multi-channel CAC comparison
  • True cost accounting (includes labor and creative)
  • ROI benchmarking against industry standards
  • Export results for stakeholder reports
  • Mobile-optimized interface

Start calculating your true CAC now - no email required.

The CACulator – Customer Acquisition Cost & ROI Benchmarking Tool

Tired of flying blind on your ad spend? The CACulator is a free, no-signup calculator that reveals your actual Customer Acquisition Cost (CAC) across every channel.

The CACulator – Customer Acquisition Cost & ROI Benchmarking Tool cover

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