Field NotesAdSpendOpsGrowth Marketing

[#4] Vibes, Velocity & Dogfood

Reuben Scheckter

Reuben Scheckter

May 8, 2025
[#4] Vibes, Velocity & Dogfood

Speaking of vibes…

The vibe coding unlocks continue.

We rebuilt and shipped a fully SEO-indexed site in under a week using v0.dev with React and Next.js — a front-end stack perfectly suited for marketers who want more customisation with less developer reliance.

If you're building marketing funnels or websites:

  • v0.dev is a leading contender for frontend velocity.
  • Pair it with shadcn, 21st.dev, and framer-motion.
  • Fork liberally. Do not rerun mistakes more than once or twice.

We're already ranking Top 2 for "SpendOps", and our last free tool ("Mini VSL") is already indexed.

Because Lovable didn't cooperate with polishing our original waitlist flow, we implemented a new command bar/AI-style V2 waitlist. It's live now at flyweel.co/waitlist — a little homage to our main product and MVP. It's built fast and converting well.

If you're after a free funnel component template, let me know — we're considering open-sourcing one.

Zuckerberg Dreams, Advertisers Shudder

"Any business can come to us, say what their objective is… and we'll just deliver results. You wouldn't even need a creative."
— Mark Zuckerberg
Source: SmartCompany

This quote captures Meta's vision of agentic AI-led ad buying: no creatives, no strategy — just a goal and budget.

On paper, it sounds efficient. But if you've ever scaled performance media, you know the core issue:

Platforms optimise for spend, not outcomes.
If your strategy is "let Meta figure it out," then congratulations — you're optimising their revenue model, not yours.

At Flyweel, we're bullish on agentic interfaces. But ours keep you in control — of both results and budget.

Because hope is not a strategy. Especially when your counterpart has every incentive to overspend your ad dollars.

Some Things We Shipped

  • New SEO-Indexed Site + rebuilt waitlist → Already ranking #2 for "SpendOps" and our Mini VSL keyword.
  • 🔥 GTM ramp-up → Ad testing, funnel warming, audience segmentation.
  • 🤖 Agentic AI V2 upgrades → Improved flow, intuitive interaction layer.
  • 🧠 UI/UX refresh ahead of Lite MVP → It's beginning to feel like a product.
  • 💳 Billing infrastructure → Functional and extensible.
  • 💬 Discord onboarding → Kicking off early access community building.

What's Next

  • Expanding the waitlist and GTM campaigns.
  • Further polish to the MVP — front and back end.
  • Dropping another free tool soon (taking suggestions).
  • Launching Discord more broadly.
  • Internal "dogfooding" to battle-test the product.
  • Evaluating launch strategies (hello, Product Hunt?) — if you're a distribution or launch strategy pro, we'd love to chat.

If you haven't already, bookmark flyweel.co and check the performance updates over your morning coffee.

Back to breaking things — methodically.

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Reuben Scheckter

Reuben Scheckter

CEO/Co-Founder

Reuben is a performance marketing obsessive with 10+ years in the game, $40M+ in ad spend behind him, and three ventures under his belt—including one exit. Now co-founder and CEO of Flyweel, he's building the AdSpendOps system he always wished existed: one that links every ad dollar to real revenue.

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